The Athlete Institute is where driven athletes learn the skills schools never teach — financial literacy, leadership, career planning, and entrepreneurship — alongside a community that gets it.
Join 4,200+ athletes across Canada. Starting at $19/month.
Camps, travel, equipment, training — athletes and families invest $1,500 to $10,000+ per year in sport. But when the final whistle blows, most athletes are unprepared for what comes next. Not because they lack talent. Because nobody taught them the game off the field.
Structured courses across 9 schools — from budgeting to AI to business ownership. Earn Certificates of Completion, Professional Certificates, Specializations, and Athlete Institute Credentials.
Join a community of athletes who think beyond the game. Monthly guest speakers, networking, and accountability groups.
Build a portfolio, land internships, start side hustles, and create opportunities for the athletes coming up behind you.
From professional certificates to institute-wide recognition — a clear ladder of professional development designed for athletes. Not degrees. Real skills employers recognize.
New athletes start with Balanced Athlete & Student — built for ages 13–15, valuable for everyone.
Heading to university? Follow the High School to University Transition pathway for recruiting, academic readiness, and first-year life skills.
Tier 1
Professional Certificate
4–8 courses per program
Tier 2
Specialization
2+ certs + capstone
Tier 3
Athlete Institute Credential
Full school mastery
Every school is designed by mentors who've walked the athlete path — and built successful careers beyond it.
Helping athletes create income, businesses, and opportunities.
Helping athletes build long-term financial confidence.
Helping athletes become leaders on and off the field.
Helping athletes prepare for life after sport.
Helping athletes succeed in school.
Helping athletes use technology as a competitive advantage.
Helping athletes optimize their bodies and minds.
Helping athletes tell their story and build their network.
Helping athletes become leaders in their communities.
For athletes ready to build wealth, own assets, and create opportunities for others.
Circle-style spaces where athletes connect, share wins, ask questions, and grow together. Monthly guest speakers. Networking events. Accountability groups for Pro members.
4,200 members
3,800 members
4,100 members
2,900 members
Less than a pair of cleats. More valuable than any camp. Annual plans save 30%.
See full plan comparison →Start your journey
or $160/year CAD
Where most athletes level up
or $412/year CAD
For serious builders
or $832/year CAD
The real opportunity — equip your entire program.
For clubs & programs
$8 per athlete · up to 50 athletes
Full program management
$5 per athlete · up to 150 athletes
A complete breakdown of what each membership includes. Higher tiers include everything in the tiers below them.
| What's included | Community | Academy | Pro |
|---|---|---|---|
| Community & Platform | |||
Community spaces & networking Connect with athletes across the English-speaking world in school and topic spaces | |||
Monthly guest speaker sessions | |||
Resource library | |||
Member directory | |||
Athlete profile & portfolio page | |||
| Schools & Courses | |||
School of Business Helping athletes create income, businesses, and opportunities. | |||
School of Financial Literacy Helping athletes build long-term financial confidence. | |||
School of Leadership Helping athletes become leaders on and off the field. | |||
School of Career Development Helping athletes prepare for life after sport. | |||
School of Academic Excellence Helping athletes succeed in school. | |||
School of Technology & AI Helping athletes use technology as a competitive advantage. | |||
School of Health & Performance Helping athletes optimize their bodies and minds. | |||
School of Media & Communication Helping athletes tell their story and build their network. | |||
School of Service & Impact Helping athletes become leaders in their communities. | |||
School of Ownership For athletes ready to build wealth, own assets, and create opportunities for others. | |||
| Credentials & Learning Tools | |||
Full credential pathway Professional Certificates, Specializations, and Athlete Institute Credentials | |||
Templates & worksheets | |||
AI resources & tools | |||
Resume builder | |||
Career planning tools | |||
Earned credentials kept after downgrade Credentials you earn stay on your profile permanently | |||
| Career & Pro Benefits | |||
Monthly group mentorship | |||
Internship opportunities | |||
Job board access | |||
Accountability groups | |||
Business incubator access | |||
Community: 11 features · Academy: 20 features · Pro: 26 features
Team Pro includes everything in Team, plus program management and reporting tools.
| What's included | Team | Team Pro |
|---|---|---|
| Team & Program Management | ||
Up to 50 athletes | ||
Up to 150 athletes | ||
Coach dashboard | ||
Athlete progress tracking | ||
Group access & challenges | ||
Financial literacy curriculum | ||
Leadership curriculum | ||
Parent resources | ||
Coach resources & training | ||
Credentials & reporting | ||
Team branding | ||
Priority support | ||
All memberships are non-refundable. Cancel anytime to stop future billing.